ELEGANCE IN NATURE

自在由心 . 做最好的自己

品牌定位：自然文艺风

EIN秉承自然文艺的生活态度，以服装为载体，讲究物品或材料的自然形态，崇尚创造兼具情感的设计语言，从而展现品牌人文视角和生活美学，塑造一种文艺感的新都市女性形象。

EIN试图探索自然界本身的肌理，通过物质文化达到视觉感官，顺从于自然造物的永恒定律，是存在于此的唯一合理方式，人作为感官的终端亦是感官的对象，当人成为肌理本身，那就是自然；EIN不仅是追求自然，而是形成自然。我们把理想中的生活日常，描绘形态；以服装为载体在日常生活的空间，将艺文生活透过衣物得以传递，随着EIN独有的搭配手法延续赋予情感和美好。

EIN adheres to the life attitude of natural art, using clothing as the carrier, emphasising the natural forms of the objects and materials, advocating the creation of a design language that involves emotion, thus demonstrating the brand’s humanistic perspective and life aesthetics, and shaping a new urban female image with the sense of natural art.

EIN attempts to explore the texture of the nature itself, achieving visual senses through material culture and obeying the eternal law of natural creation, which is the only sensible way of existence. EIN is not just about pursuing nature, it is about forming nature. We take the ideal of daily life and portray it in form, using clothing as the carrier in the space of everyday life, conveying the artistic life through clothing and continuing to endow emotion and beauty with EIN’s unique matching methods.